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LOGORAMA

LOGORAMA is one of the contenders for Best Animated Short for the 2010 Oscars, and I hope it wins. I saw it as part of The Oscar Nominated Short Films 2010 presentation that's got a run in various cities right now (see them if you can! There are two: one for animated and one for live action).

LOGORAMA is one of the most creative, unusual animated work I've seen in years. Imagine a scrappy, dark Pixar from some parallel universe making a very cynical, weird animation consisting of mostly corporate logos. It perfectly captures what it feels like to drive through the LA sprawl, that's for sure.

In the span of just a few minutes, there's far more than you could possibly catch in a single viewing. It's like the aural equivalent of one of the classic Firesign Theatre skits. Only with repeated listens would you catch all the references. LOGORAMA is the kind of work that you almost need a Blu-Ray DVD player for, so you can watch the film one frame at a time to catch the 2,500 (so I've read) or so logos and brands that are featured. One boggles at the thought of all those corporations suing the living daylights out of these filmmakers -- part of what makes the film so astonishing is its brazen nerve to represent corporate entities in a very, very different way than we've been drilled into thinking.

It also reminds me of what too many MBAs dream of as the ultimate home-page design: the ultimate Nascarization of the web, every pixel sponsored by somebody or something.

(click the image above to go to the official LOGORAMA site where you can glimpse the first minute or so of the film)

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